OUR FREE CONTENT IS REGULARLY FEATURED ON THE WORLD’S TOP MARKETING BLOGS:
48 pages
30 minutes
Customer Advocacy Playbook
How to create, manage, and grow an effective brand advocacy campaign
Download Your Free Guide
What’s included in your eBook:
Chapter 1
Developing an Advocacy Marketing Plan
- Customer advocacy starts with your culture
- Allocating a manager
- Understanding the goals of an advocacy campaign
- Identifying and selecting advocates
- Bringing advocates on board
- Tools to help manage your campaign
Chapter 2
How to Turn Customers Into Advocates
- Offer customer service that goes above and beyond
- Surprise your customers
- Incentivize referrals
Chapter 3
Designing Your Advocacy Program
- Creative licensing
- Creative control
- Integrating advocates into your brand
- Incentivizing advocates
- Designating a platform
- Measuring impact
Chapter 4
Scaling Your Campaign
- Making advocates come to you
- Maintaining engagement at scale
- Managing an advocacy program at scale
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