How to use conversational marketing + chatbots to drive growth

In this episode we get into the weeds about why and how to use conversational marketing and chatbots to drive business growth.

LINKS

• Beerud Sheth on LinkedIn
• Gupshup
• GIP
• Grit: The Power of Passion and Perseverance

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You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.

• YouTube: https://www.youtube.com/c/GrowthManifestoPodcast
• Instagram: https://www.instagram.com/webprofits/
• LinkedIn: https://www.linkedin.com/company/web-profits/
• Facebook: https://www.facebook.com/Webprofits/
• Twitter: https://twitter.com/webprofits
• Agency: https://www.webprofits.io

SHOW NOTES

• 00:00:31 Beerud Sheth’s introduction to the Growth Manifesto Podcast
• 00:01:30 Beerud gives context to the “conversational” aspect of conversational marketing and how chatbots came to be
• 00:04:32 Why do you think the shift towards chatbots isn’t as quick as it should have been?
• 00:07:56 Beerud talks about how messaging has become the main app that everyone uses now and how chatbots can come into play
• 00:11:35 Do the consumers have to start the message or can businesses and chatbots begin the conversation?
• 00:14:34 What are the best ways to use chatbots to engage with prospective customers?
• 00:19:12 According to Beerud, a good way to showcase brand value in the conversational experience is through greater personalisation
• 00:22:59 How do you get the chatbot to sound conversational and not like a bot?
• 00:26:22 What does a company need to get started with chatbots and conversational marketing?
• 00:32:53 How are larger organizations using chatbots and conversational marketing?
• 00:36:52 According to Beerud, when it comes to AI in your conversational chatbot strategy, it’s not so much about the numbers but the complexity of the conversation
• 00:41:28 How much time should companies allocate to setting up a chatbot for the first time?
• 00:44:16 Is chatbot marketing a good place to start experimenting on how to engage with your customers?
• 00:46:22 What do you need in your database to start doing conversational marketing?
• 00:51:40 Beerud talks about GIP which is Gupshup’s new messaging channel
• 00:52:44 Where Beerud sees chatbots and conversational marketing going in 5-10 years?
• 00:56:11 Beerud feels that the messaging platform will eventually become the glue that connects all the pieces of your life together
• 01:00:42 Quickfire Questions with Beerud
• 01:03:32 How do people get started with Gupshup?

Adrian Clark