Coronavirus Marketing Series with Craig Davis

In this episode we interview Craig Davis, Co-Founder at Sendle, Advisor at KPMG High Growth Ventures and Adjunct Professor at UTS Business School.

SHOW NOTES

• 00:00:10 Craig’s Introduction to The Growth Manifesto Podcast
• 00:01:40 How Craig sees the challenges of the lockdown and COVID-19
• 00:03:09 How Sendle is dealing with the current situation
• 00:04:18 Changes in the shipping industry in response to COVID-19
• 00:05:20 Challenges all companies face in the current situation
• 00:07:30 What kind of demand for e-commerce is out there that a company like Amazon can’t even fulfill it?
• 00:09:30 Industries that are performing better than others in terms of e-commerce
• 00:11:05 The Lipstick Index
• 00:11:30 Why the clothing industry is not performing well during COVID-19
• 00:12:30 Is a new Digital Revolution starting?
• 00:13:55 This time is a chance to go back to your business’ first principle
• 00:14:52 Startups are always living with an existential crisis
• 00:16:00 Why you need to double down on your customer understanding during this time
• 00:16:42 The rule of thumb for product-market fit
• 00:17:55 It is going to be a very difficult time for startups
• 00:19:30 There are things to be learned from the startup community
• 00:22:20 Advice on how businesses can be one of the survivors during this time
• 00:25:30 How fast should companies act on adjusting with the times?
• 00:27:40 Are you actually going to develop products and services that address the needs you’ve identified? If you are, get on with it.
• 00:28:50 The companies that will struggle the most are the ones resistant to change
• 00:29:27 How would a company that’s not primarily digital to move into the digital landscape?
• 00:30:55 Your focus should be on what are the customer needs now, what are the best opportunities now, and what are the biggest problems that customers have now?
• 00:31:46 How Sendle adapted to the needs of the market
• 00:34:45 Strategy by definition is knowing what NOT to do
• 00:35:05 You need to solve problems brilliantly
• 00:35:55 You can no longer create a need for your product in the COVID-19 world. It is up to you to fill a need.
• 00:37:03 Listening, observing, and paying attention in all their forms have never been more valuable than they are now
• 00:37:28 David Kessler on Anticipatory Grief and how it can affect the way you look at things
• 00:39:03 Two of the biggest reasons why most startups die out are “unexamined assumptions” and “unconscious bias”. Those are very dangerous now.
• 00:40:30 How do you look after yourself right now in a COVID-19 world
• 00:42:15 Practices that help with Emotional Intelligence
• 00:43:11 Understanding your motivations, your values, and your sense of purpose is really important during a time of crisis
• 00:44:21 Looking after yourself is a smart strategy. If you don’t take care of yourself, you can’t take care of other people.
• 00:46:51 How do you celebrate success during these times?
• 00:50:30 Recently people are coming across a little more open, honest, and listen harder across this remote working channel
• 00:52:24 How do you handle the guilt of succeeding in an environment of crisis?

LINKS

• Craig Davis on LinkedIn
• Craig Davis Website
• Sendle

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The Growth Manifesto Podcast is brought to you by Webprofits.

With the world upside down right now, we’ve decided to adapt the podcast and create a Zoom video series around marketing through COVID-19.

The aim is to interview business leaders and marketing experts to get their insights on the current situation and how they’re approaching business and marketing through this global pandemic.

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