Bench’s CCO, Gil Snir, on how programmatic advertising works and where it’s heading

In this episode, we interview Gil Snir. Co-founder and chief commercial officer at Bench, one of Australia’s fastest-growing programmatic advertising companies. This episode is all about programmatic advertising – how it works, how to use it in your business, and where it’s going in the future.

SHOW NOTES

• 00:00:00 Gil’s introduction to the Growth Manifesto Podcast
• 00:01:00 Tony speaks about his TedX talk
• 00:02:50 Backstory into a public speaking course experienced by Gil
• 00:04:20 Practice in front of a critical audience
• 00:05:00 Bench Marketing & the journey.
• 00:06:40 Where did you start before Bench marketing?
• 00:11:21 How did you start with Bench and where did it go from there?
• 00:12:21 Balancing work and life together.
• 00:16:00 Jeff Bezos quote – The meaning to Gil
• 00:16:49 The fundamentals of marketing are still very important
• 00:18:44 Bench marketing insights + Data-driven content
• 00:23:44 Programmatic explanation.
• 00:25:45 Current Programmatic capabilities.
• 00:27:33 The places that programmatic can be bought.
• 00:30:00 What’s a cool example of a campaign that can work

across different platforms programmatically.

• 00:40:00 Fifa SBS Case study deep dive
• 00:44:58 Advisory position and Gils thoughts on advising.
• 00:52:00 Tough conversations
• 00:55:10 How do you communicate at Bench

LINKS

• Gil Snir on LinkedIn
• Bench Website

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The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers and entrepreneurs, and share inspiring stories of real people who have succeeded in the business world.

Hosted by Tony Kiss and Alex Cleanthous.

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