Coronavirus Marketing Series with Jethro Marks

In this episode we speak with Jethro Marks, Co-founder and Director at The Nile, one of Australia’s largest ecommerce stores.

SHOW NOTES

• 00:02:10 It’s becoming a bit easier to create content quickly
• 00:04:09 For the first time in a very long time, the whole world has something in common
• 00:04:40 The content has to be the standard
• 00:07:10 Jethro’s Introduction to The Growth Manifesto Podcast
• 00:11:00 How much has Jethro’s business increased in the last six weeks due to the coronavirus? | Christmas in April | Right place at the right time
• 00:16:10 With social distancing in the warehouse, how does that affect the productivity and process overall?
• 00:18:30 The current climate has given us the chance to try out remote work and how it fairs compared to having an office.
• 00:20:45 A happy medium – fully remote capability but the option to work face to face if necessary
• 00:23:05 From the remote environment, what are some of the things that you’ve done to ensure productivity stayed high?
• 00:28:59 Meeting environment vs. Conference environment
• 00:30:30 The Shock Event and the 5 Stages of Grief
• 00:31:30 How is The Nile handling all the demand and what are you doing to keep up with the demand?
• 00:34:10 The challenge has been now for the first time ever, there’s a global demand for the same commodities at the same time
• 00:37:53 The “COVID-effect” will open a lot of doors for consumers who haven’t historically bought online to now experience it
• 00:39:20 Is there a demand for supporting e-commerce providers in terms of their infrastructure right now?
• 00:42:29 For people looking to get into e-commerce, what would you say is the best way to start?
• 00:46:20 Which platform would you recommend to those people who are getting into e-commerce?
• 00:47:24 Is The Nile running ads right now or is it all organic? How has the performance been right now in an e-commerce perspective?
• 00:50:12 If you can find the untapped needs right now and fill them, there’s a business there
• 00:51:05 There are two approaches: You can either keep doing what you’re doing in spite of the fact that it’s not working or you can find an alternative thing to do that may reap a new reward
• 00:53:35 It’s about asking yourself the question “How else do I apply the resources that I currently have to fill a big need.”
• 00:54:30 The challenge as soon as you have something that’s working is FOCUS

LINKS

• Jethro Marks on LinkedIn
• The Nile

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The Growth Manifesto Podcast is brought to you by Webprofits.

With the world upside down right now, we’ve decided to adapt the podcast and create a Zoom video series around marketing through COVID-19.

The aim is to interview business leaders and marketing experts to get their insights on the current situation and how they’re approaching business and marketing through this global pandemic.

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