Growth, marketing, branding & recruitment with Russ Perry from Design Pickle

This episode is a discussion with Russ Perry, CEO and founder of Design Pickle – the world’s #1 unlimited graphic design service. We talk about growth, marketing, branding and recruitment (and everything in between).

SHOW NOTES

00:00:38 Russ’ Introduction to the Growth Manifesto Podcast
00:01:44 Why Design Pickle?
00:04:07 The initial success of Design Pickle
00:06:23 Russ talks about putting a face to the brand of Design Pickle
00:08:15 How do you measure how the brand affects the rest of the business?
00:11:23 Has Design Pickle changed their direct-response approach as a company after growing bigger?
00:13:27 How do you assess the brand’s success?
00:17:43 How has Design Pickle’s marketing changed in the last 2 years compared to when you started?
00:19:48 How did Design Pickle make LinkedIn Ads work?
00:22:40 The different target personas that Design Pickle targets
00:23:54 Russ explains that the less steps we have for someone to learn or buy, the more successful our advertising will be
00:26:05 “If you don’t want to talk on the phone, you don’t have confidence in what you’re selling”
00:28:21 Russ’ approach to hiring people
00:31:33 Russ and Alex talk about their stories of grit from their old jobs
00:32:50 Open-ended writing questions are the best way to screen a volume of candidates
00:37:10 From a marketing team perspective, what are the roles that are critical to have in-house?
00:41:13 How does Russ approach competition?
00:43:41 You can’t copy the brand
00:46:56 How do you balance family and business life?
00:48:45 Russ’ main tip for managing your time and work-life balance
00:50:30 Quickfire questions with Russ

LINKS

—

You’re listening to the 2020 Marketing Series on The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits where we talk about how to drive business and marketing success through the rest of 2020.

Hosted by Alex Cleanthous.

YouTube: https://www.youtube.com/c/GrowthManifestoPodcast
Instagram: https://www.instagram.com/webprofits/
LinkedIn: https://www.linkedin.com/company/web-profits/
Facebook: https://www.facebook.com/Webprofits/
Twitter: https://twitter.com/webprofits
Agency: https://www.webprofits.io

Adrian Clark

Now that you’re here…

Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

See what we can do